Bradley Uppercrust III

Though his outward appearance presents an air of charm, charisma, and sophistication, Bradley's true nature is best described as self-centered, vain, rude, egotistical, and extremely arrogant, considering only himself a winner while viewing everyone else as losers. He is also an underhanded cheater, sabotaging his opponents' equipment both before and during sporting events.

Nonetheless, he also has the cunning wits and manipulative skills to keep everything and himself in check. Few know of his true behavior, as he has garnered much popularity and respect over the course of his college career, recognized by all on campus as a sports celebrity. When he wants something, he will try the diplomatic approach first, being an incredibly smooth talker able to butter up those he wishes to manipulate to his whim. He usually gets what he wants, but in the rare instances where his silver tongue fails him, he may, if pressed, lose his cool and reveal his crueler side.

By the film's climax, Bradley is so obsessed with winning the X-Games that he becomes perfectly willing to severely injure or even kill his opponents to ensure his victory. He also has no genuine loyalty towards his Gamma members. When Tank is ahead and could win the race for him, Brad just activates another cheat. But when that backfires and ends up trapping Tank in a burning X-Games logo, Bradley just takes advantage of the accident to continue the race.

Despite his more malicious side, Bradley is honorable enough to concede defeat (if not to just save face and keep his popularity and reputation intact): After Max beat him in the College X-Games' final round, Bradley congratulated Max, showing no ill will towards him despite their longstanding rivalry, and agreed to uphold their deal of being the winner's towel boy. However, Max called off their bet and left Bradley to be given his well-deserved comeuppance by Tank.