Taggy!!!

They have Bright red, messy shoulder-length hair with choppy bangs. Their face is a flat red rectangular block resembling a price tag, complete with a white string/hole punch attachment details. Their expressions change using emoticon/symbol styles (like <3 or a blushing money mouth expression). They wear a gold dollar sign ($) earring on their left ear. A layered red and black zip-up hoodie with white stripes down the sleeves, worn over a dark grey undershirt. They wear short blue denim shorts paired with a red lanyard/strap hanging from the belt loop. Dramatic, ultra-flared navy blue leg warmers or bell-bottom style coverings that extend over their shoes. Underneath, dark thigh-high socks expose a small section of thigh. Their shoes are white sneakers wrapped in elaborate light blue laces or strap designs. They are wearing grey fingerless gloves and holding a rolled-up green dollar bill in their right hand. A long, thick white tag string loops from their head down around their back and body.

Price Tag is a friendly character partial to humor and playful remarks, especially about money. They are portrayed as a bit of a geek with many interests, as shown in "Oneirophobe's Nightmare" where they describe their love of antiques, old ruins, money machines, trading figures and cards, and playing Goiky and Dragons. Price Tag is also quick to solve problems with an entrepreneurial mindset, as seen when they led their team to fix the rollercoaster in "The Seven Wonders of Goiky" by trading random items with other teams.

While they joke around at times, they know when to be serious and are ready to step up when needed. Price Tag is independent and assertive, refusing to let anyone push them or their friends around, as seen in their interactions with Pencil. Price Tag is also resourceful and good at spotting opportunities, teaming up with Yellow Face in "The Power of Four". They have a strong desire for success and recognition, like when they lowered the price of the time reversal ray in "The Great Goikian Bake-Off" to make it more marketable. Their partnership with Yellow Face shows that they value working together.

In Battle for Dream Island: The Power of Two, Price Tag made minor friendships with many contestants (Naily, Pillowand Cake) in the first few episodes. In "Oneirophobe's Nightmare", Pillow encouraged Price Tag to go bond with Book since she lost most of her friends in the past. Though initially hesitant because they didn't know each other well, Price Tag quickly developed a friendship with Book on Pillow's insistence. Since then, Price Tag has had deeper, more personal connections with characters such as Book, Winner, and Two. They now seem to have a strong, kindred spirit for others.

Overall, Price Tag balances independence, assertiveness, and practicality, focusing on challenges with a clear focus on their success. They stand their ground when needed, focus on their goals to gain a strategic advantage in challenges, and easily connect with others when personally needed.