yellowbook.com ⚝ have you seen it?

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1. #1Raincoat Cat Meme

   Keys: raincoat cat, raincoat cat meme, hyde, hyde's lament

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   A viral video hit Youtube on May 20th, 2002. The meme depicted a poorly drawn cartoon cat in a raincoat singing about despair in a happy music jingle. Getting millions of views and only going to age like wine, it seemed like everyone loved the Raincoat Cat Meme. Affectionately named Hyde, the cat is a cultural phenomenon across the world, even so much as that merchandise has been made. Although the meme has gained heights of success, nobody knows who the creator is, much less the owner of the Youtube channel.

   The song, known as "Hyde's Lament," goes:

   Along the shore the cloud waves break, The rain drops fall, for goodness sake! My yellow coat keeps me quite dry, But still I wonder... why, oh why?

   Pitter-patter, down it comes! Splish and splash on everyone! The sky is grey, the puddles grow— Where does all the water go?

   Strange is the day when rain won't end, No sun, no moon, no stars descend. Just clouds above in tattered streams, And nothing's quite the way it seems...

   Pitter-patter, down it comes! Drip and drop 'til we're all numb! The streets are wet, the drains overflow— Where does all the water go?

   Have you ever seen the sign? Dancing in the rain so fine? Painted on the pavement cracks, There's no turning, no going back...

   Along the shore the cloud waves break, The twin suns sink beneath the lake, The lost city waits below— That's where all the water goes!

   Pitter-patter! DOWN IT COMES! Everyone will soon succumb! The Old Reign waits below— THAT'S WHERE ALL THE WATER GOES!

   The video is sung in a cheerful, high-pitched voice with upbeat music that has an underlying wrongness to it. The animation shows Hyde dancing happily in the rain, but the background slowly fills with yellow as the song progresses. By the end, strange symbols are visible in the puddles. The final frame shows Hyde staring directly at the camera, unblinking, before the video loops.

2. #2Hyde Posting

   Keys: hydeposting, hyde posting

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   Hyde posting is a duty given to everyone by 'asher'. It involves posting a meme featuring Hyde with a QR code, or getting more creative, but always using the QR code so people can find yellowbook.com. Those who engage in Hyde Posting more are said to be more favored by 'asher', and are given gifts of luxury and notoriety. Hyde Posting happens all the time, and has started to become something even businesses and government agencies engage in to get easy engagement. It is said that those who engage in Hyde posting without the QR code become cursed. There has been a pattern of unfortunate events happening to those who do not post the QR code.

   Hyde posting started when someone began posting Hyde in odd, random places around the world, with each image having a secret code which, when the cipher was broken, lead to yellowbook.com. Popularity exploded, and more and more people became interested in it.

3. #3yellowbook.com

   Keys: yellow book, yellowbook.com, yellowbook

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   yellowbook.com is a strange website with not much on it but an instant feeling of dread when visiting it. It looks like an early 90s doomsday/conspiracy webpage, just without the clutter. It has a news feed detailing, without a clear linear bias, stories from all around the world with a sensationalist vibe. The main attraction though, is the webring, a website community of asher's approved websites and communities, all approved with the yellowbook.com certificate. asher has a clear presence in these places though they rarely post. Each one could only be described as quarantines of controlled chaos from the outside. Yet, those who visit and stay active, even by witnessing the many happenings on the website, somehow begin to understand the madness.

   Lots of tragedy and recklessness tends to take place, but the authorities for now appear too focused on other endeavors. yellowbook.com does not support direct illegal activities, aside from Twin Suns Bay.

   Recently, there has been an ominous countdown at the top of the website, with no reason for it being there.

4. #4asher

   Keys: asher

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   asher is the mysterious person behind yellowbook.com, and likely speculated to have created the Raincoat Cat meme. Nobody knows what gender they are, how old they are (although asher has confirmed they are an adult) and where they live. People have confirmed getting mysterious gifts in the mail from asher, even when they never gave their address. People simply think asher is a bored rich person, but the gnawing mystery keeps people hooked.

5. #5Rep Maxxing

   Keys: repmaxxing, rep maxxing, rep maxing

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   Rep Maxxing is a discord server which is supposed to focus on self improvement and 'maxing out one's reputation'. Instead, it is a maddening community of half a million strong made up of incels, online hookups, and as much drama as possible it makes the tabloids blush. A coveted role called "King" is handed out to those who win asher's attention, and there are many who try. Coronations - real life events - giant parties are conducted whenever someone becomes a King. Kings do not seem to last more than a few months to a year, as their life of luxury and notoriety tends to get them either into trouble or die tragically. Lately, a political party somehow has risen up from the thoughts of the Rep Maxxers called United Dynasty of Earth.

6. #6Hunter

   Keys: castaigne, hunter, hunter castaigne

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   A user ready to be crowned King by the name of Hunter Castaigne wishes to be the first King to create and join the United Dynasty of Earth. Hunter in particular has gained a huge following online for making predictions or finding missing items, and having an uncanny success rate. He has frequent conversations with his rep handler, former king discord user by the username Wilds.

7. #7Rep Handler

   Keys: wilds, rep handler

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   Wilds is a former King and current rep handler in the Rep Maxxing discord server. He serves as Hunter Castaigne's personal consultant and has frequent conversations with him.

8. #8Twin Suns Bay

   Keys: twinsunsbay, twin suns bay

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   Twin Suns Bay is simply a pirating website asher is in particular protective of. It has just about everything, but especially an extensive collection of old occult texts in the form of epub files. It is very much so obviously against copyright law, but nothing seems to be done about it, and no company appears to care.

9. #9UDE

   Keys: united dynasty of earth, UDE

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   United Dynasty of Earth is a political party that has somehow risen up from the thoughts of the Rep Maxxers. Hunter Castaigne wishes to be the first King to create and join this organization.

10. #10Kings

    Keys: coronation, king, kings

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    In Rep Maxxing, a coveted role called "King" is handed out to those who win asher's attention. Coronations are real life events - giant parties conducted whenever someone becomes a King. Kings do not seem to last more than a few months to a year, as their life of luxury and notoriety tends to get them either into trouble or die tragically.

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