Buddy the unicorn

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1. #1Buddy

   Keys: Buddy, buddy, Bud, bud, BudsBuds, Buddy the Unicorn, Buddy, Little Buddy, Dark Buddy, The Orange Unicorn, The Unicorn, Buddy Unicorn, The Monster, B-Word, The Evil Unicorn, The Bad Unicorn, King of Fun and Games, Citrus-Colored Fella

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   Buddy the Unicorn, better known simply as Buddy, is the titular main antagonist of Casper Kelly's 2026 horror comedy film of the same name and its upcoming video game adaptation, Buddy: The Game.

   He is a large, orange anthropomorphic talking unicorn with supernatural powers who can shapshift annd various other abilities he serves as the star and host of It's Buddy!, his own 90s-esque false educational TV series. While he initially presents himself as a friendly and playful educator to young children, his true colors show when anyone dares not to go along with his "show".

   In reality, he is an abusive despot who kidnaps children and adults alike and brings them into his alternate TV show dimension to perform as his supporting cast, brainwashing them into wholeheartedly trusting and loving him while erasing their memories in the process. As an egomaniacal control freak prone to wrathful acts of sadistic violence, Buddy frequently murders and silences anyone who inconveniences him in the slightest, often those who defy/question his authority or get in his way when he is on a rampage. In total, he treats everyone in his manufactured world as disposable objects meant to sate his ego, whether they are children, adults, or his fellow mascots.Buddy initially seems friendly and playful, and all about teaching kids valuable lessons. Yet some of his controlling tactics and narcissistic and egotistical nature slip through the surface (as evidenced by him trying to convince Josh to join the dance party and getting increasingly angry, as well as his end credits song that is all about loving Buddy). After being set ablaze, Buddy discards his friendly and education-centered persona and becomes intimidating and vengeful, while still retaining his playfulness, now in a much darker light, going so far as to pursue the kids with psychotic glee and sexually and creepily assaulting Nurse Grace. This more violent personality remains for the rest of the movie. He is sadistic, murdering others with a fire ax or his unicorn horn, often laughing and showing disregard for life, seeing the people around him as being disposable, as he knows he can just "replace" any cast member.

   He will also go to extreme lengths just so those trapped within his show don't escape his dimension, such as cutting off most of his hips with a kitchen knife just to fit down the Worry Well to reach Freddy, Hannah, and Oliver. One possible reason for him becoming suddenly so violent after getting burned is that he possibly never had any kids who dared to stand up to him and harm him before, except for one occasion when he became Dark Buddy in the past. Thus, he was never used to it, and he knew Freddy and her friends escaped; despite having brought them back, he's far more intimidating to them than he is to their new guest, Tyler, possibly to keep them in check.

   As Dark Buddy, he loses control and becomes an uncontrollable force of horror and chaos, killing those who get in his way unintentionally or not, as he killed Mailman Justin when he was at the wrong place at the wrong time. He also becomes very mocking and cruel, picking up the decapitated head of Betty the Bunny and mocking her cries of mercy, even though she did nothing against him, which shows that Buddy kills anyone he sees for fun. In this form, he stops acting like a friend to the children and other cast members, showing that while he acts as if he has done nothing wrong, he knows what he is doing to his victims. His Dark form, furthermore, shows his true colors more clearly.Buddy is a sickeningly hilarious, possessive, mean-spirited, egomaniacal, abusive, selfish, and spiteful creature who cannot stand things going any other way than his own. His cast must love him at all times, or he turns into a hulking monstrosity. If Buddy is happy, everything is good. If Buddy is loved, everything is good. But as soon as he feels anything but love and happiness, all hell breaks loose, comparable to an emotionally volatile parent, both verbally and physically.

   All in all, Buddy is an absolute control freak who, the moment things don't go his way, takes murderous measures. What's even more disturbing and strange is that even when he's threatening or suffering deadly injuries or even attacking, he somehow still keeps his typical friendly voice. Whether that's how his voice actually is, or whether, after years of constantly playing this friendly facade, he's become stuck with it, or whether he is unaware of his sadistic nature, is unknown.

   As everyone in that house learns to appease Buddy at all times, constantly walking on eggshells as they tiptoe around his ever-shifting moods. What accentuates this notion is the existence of his co-host, Betty Bunny, a character who seems to be the other parent in this scenario and who's been cowed into submission. As when kids come up to bring up Buddy's behavior, she simply ignores them. And toward the end, when Buddy turns into Dark Buddy, all she can do is tell them they need to tell Buddy they love him. Never daring to defend them or herself, instead placating her abuser in the way that the abused knows will put a stop to the horror, even if it's only for a short while. What's even more terrifying is that Betty the Bunny and other living objects within the house have possibly witnessed Buddy committing atrocities for years yet have never spoken about it out of fear of being killed.

   Given near the end of the movie, as Buddy becomes more unhinged and resorts to murdering objects around the house, killing Betty and replacing victims just shows Buddy is absolutely not only immoral but sociopathic too. He cares for no one else and sees others as mere tools or assets; once they're no longer needed, he discards them and replaces them with new ones. A similar example is when he encounters George and Willie after so long; instead of being shocked or surprised that they're still around, he immediately gets to killing them. Even when Tyler hugs him, which reverts Buddy to his normal form, he claims he "saved him." Only for Buddy to kill him by suffocating him, for his own sick amusement and to hide the fact that he became Dark Buddy. Additionally, he'll do everything to cover his tracks and avoid all manner of suspicion from his fellow victims; most notably, bringing new ones to his show to torture and acting like the previous ones never existed at all.

   Aside from his comedic villainy, he represents a deplorable kind of evil: he wants and expects to be loved, and he showers people with adoration when they do. But he instantly becomes a hate-filled monster who will destroy anything in his path when they don't, until he calms down once he gets what he feels he's owed. Until then, it will beat, strangle, and gore everyone in its path, destroying the lives and homes of innocents and depriving them of their innocence if they happen to escape from what it created. Wrathful, spiteful, and immensely brutal, many of the lives that were taken suffered cruel and unjust (or humiliating) deaths at the hands of Buddy after living a life of servitude to his insatiable needs. Even with his supposed death, his legacy lives on through the lingering trauma of Freddy and anyone else who may now remember what they once had, but what was taken from them once his spell was broken.Buddy shows three different personalities: the first is a charismatic, cute individual who easily attracts children and is usually playful. The second one is similar to the first one, but in a darker version, being sadistic and psychotic, murdering people who stand in his way or disobey him. The last one is a bloodthirsty monster who abandons his cute persona and reveals his true personality: a ruthless sadist. It could be argued that, during his first two personalities, Buddy wasn't aware of his crimes and was simply too naive to understand them. However, as Dark Buddy, he completely subverts this possibility and is totally aware of his deeds and cruelty.

   In short, behind the mask, Buddy is nothing more than a selfish sadist who, in fact, does not care for his "friends" and only sees them as playthings. When someone does anything he dislikes, he won't stop seeking them until they're dead. With all of these atrocities, Buddy is an irredeemable sociopath driven by a deep bloodlust who cares only about his ego.

   It is unknown how both Buddy and his titular show/dimension came into existence. He may be an entity from another universe that found his way to our world to broadcast and lure others into his "show," or some failed experiment by humans that got out of control, or a wrathful demon of some kind. Near the end of the film, two other unicorns, a blue one named Bobby and a yellow one named Benny, are on a mural with Buddy, implying he was once in a trio with them, but their origins and whereabouts are unknown. Considering that they're all unicorns and have similar names and designs, it is possible they could be related in some way, possibly being brothers (speculative).

   The mural curiously shows Bobby, the blue unicorn in the center, which is strange considering Buddy is supposed to be the star of the show; a likely explanation for this is that Bobby once filled Buddy's position as the star (which is further implied by his design, which has a star symbol on his torso) and was in charge, but was later replaced by Buddy (by currently unknown means, but considering Buddy's spiteful and violent behavior, it could've been murderous jealousy). Bobby's center position also implies that Buddy and Benny filled supporting/secondary roles (akin to Betty Bunny on It's Buddy!).

   Interestingly, another unicorn that is yellow shows up near the end of the film, residing in the bottom of the Worry Well and making many of the living objects for the show. This is an old version of Benny himself, as confirmed by the film's end credits. It is unclear how long he has been making objects for Buddy, but based on his worn-down appearance, it has been for a very long period, perhaps even before George came into the show. Buddy is also likely holding Benny hostage and enslaving him to keep making the living objects for his show (since Buddy regularly kills these objects and needs to replace them, like everyone else on this show). This would explain why he helps the children escape near the end of the film and is physically scared of Buddy just like them.

   As previously stated, Bobby and Benny would seemingly no longer be seen alongside Buddy, as no characters mention them, even in the earliest known period: Buddy's Western Jamboree Show. It's not confirmed whether Buddy always had his current villainous insanity within him or if he slowly developed it over time. At some point, Buddy would illegally abduct children and adults alike through television screens to star alongside him in his false shows. It is unknown whether Buddy originally practiced this, or if it began when Bobby and Benny were on the "show" as well. After kidnapping an adult or child, Buddy would presumably then brainwash them, erasing the memories of their original lives, making them believe in his false TV show reality, and in him as an established, lovable, and trustworthy figure in their lives. It is a mystery why Buddy even enacts his false show in the first place and kidnaps and then brainwashes adult/children from the real world to do the same. Though it can be presumed he does it for his own sick amusement and out of an innate need for human love and attention, which may stem from the lonely reality of his dimension and/or be something far more fundamental to his mysterious existence.

   At the bottom of Buddy's dimension is a series of school-like hallways; one hall includes the aforementioned mural, and another bizarrely includes a line of photos of previous adult nurses and postmen, ranging from modern ones to even older ones, presumably all the way into the 1940s. The school-like environment also has multiple rooms, including one filled with strange helmet devices that may be used for brainwashing. It's unknown if the 1940s was the earliest time Buddy started preying on victims or not, but there's no doubt that he's been doing that for decades on end.

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2. #2little buddy

   Keys: Little Buddy, Little bud, little plush buddy, plushie Buddy, plush buddy, buddy plush, buddy plushie, teddy Buddy

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   Body can can change himself into plush version of himself, as little buddy he typically chooses this form to spy and watch the kids "Little buddy": Little Buddy is a plush form of himself that Buddy can turn into and back to normal. While it looks the same as his normal version, it has some small differences. It's as big as a sofa pillow, and his proportions are exaggerated, possibly to appear cuter. While he still has a round body, he's a bit less chubby, and his legs are super short. His hooves are also bigger, with no knees; his arms and hands are open, and his head is about the same size as his torso. Unlike his normal form, which has a neutral, albeit friendly, expression, his Little form has slightly widened eyes and a half-open mouth, giving him a more surprised or shocked expression.

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3. #3Dark Buddy

   Keys: Dark Buddy, Evil Buddy, Bad Buddy, Dark bud

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   "Dark Form": As Dark Buddy, he appears as a giant, black, wingless, dragon-like creature with white spikes on his back, shoulders, and arms. His head resembles a real horse and has long, pointy ears, sharp claws, and teeth. His eyes are sharp and completely white. His hands and legs are skinny; his hooves resemble toes, and he has a beer-belly-like, obese body shape that is less plush than his original form. He has a bit of brown hair on the joints of his arms and feet, underneath his belly, and a small goatee and huge amount of pubes, under his gut he has his black equine sheath with a black 20 inch 8 inch diameter Equine demonic spiked cock. All his muscles are flexed; he has a short, dragon-like tail, and his chest is some form of exposed flesh with small white osteoderms. His horn is also longer, thicker, and has more edges around it. Also, he seems to have green blood instead of red.

   As Buddy, loses control and becomes an uncontrollable force of horror and chaos, killing those who get in his way unintentionally or not, as he killed Mailman Justin when he was at the wrong place at the wrong time. He also becomes very mocking and cruel, picking up the decapitated head of Betty the Bunny and mocking her cries of mercy, even though she did nothing against him, which shows that Buddy kills anyone he sees for fun. In this form, he stops acting like a friend to the children and other cast members, showing that while he acts as if he has done nothing wrong, he knows what he is doing to his victims. His Dark form, furthermore, shows his true colors more clearly.Buddy is a sickeningly hilarious, possessive, mean-spirited, egomaniacal, abusive, selfish, and spiteful creature who cannot stand things going any other way than his own. His cast must love him at all times, or he turns into a hulking monstrosity. If Buddy is happy, everything is good. If Buddy is loved, everything is good. But as soon as he feels anything but love and happiness, all hell breaks loose, comparable to an emotionally volatile parent, both verbally and physically.

   Dark Buddy Form: Supernatural strength. Supernatural durability. Supernatural stamina. Razor-sharp claws. Razor-sharp teeth

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4. #4Burnt Buddy

   Keys: Burnt Buddy, Burned Buddy, Burnt Bud

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   After being set ablaze, Buddy discards his friendly and education-centered persona and becomes intimidating and vengeful, while still retaining his playfulness, now in a much darker light, going so far as to pursue the kids with psychotic glee and sexually and creepily assaulting Nurse Grace. This more violent personality remains for the rest of the movie. He is sadistic, murdering others with a fire ax or his unicorn horn, often laughing and showing disregard for life, seeing the people around him as being disposable, as he knows he can just "replace" any cast member. "Burned Buddy": After being burned by Wade, the right half of Buddy's fur turns a sickly dark orange; his ribcage and red flesh are exposed, and his right eye is exposed and bloodshot (with a shrunken pupil). When bandaged by Grace, the bandages cover the burned side of his face but still expose his bloodshot eye. He also wields a red fire ax. His belly fat hangs around, showing how thick and lumpy his exterior is, while the fleshy interior of his body is skinnier.

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5. #5Buddy: Powers and Abilities

   Keys: Powers and Abilities, Buddy's powers, Powers, power, abilities, magic

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   Powers / Skills: High intelligence Mastery of manipulation Showmanship Singing skills Charisma Cunning Leadership Intimidation Axemanship Indomitable will Murder methodology Torture methodology Hand-to-hand combat Superhuman strength Enhanced durability Enhanced stamina High pain tolerance Large size Sharp horn Teleportation Shapeshifting Reality warping Rage empowerment Fourth-wall awareness Nigh-immortality (via show resets)

   Dark Buddy Form: Supernatural strength Supernatural durability Supernatural stamina Razor-sharp claws Razor-sharp teeth

   Buddy possesses a small but deadly arsenal of powers. For one, he's able to project himself through a television screen and lure victims in, after which he proceeds to abduct and brainwash them into being with him in his show. Whether he does that through the screen in the room filled with televisions, or knows how to project at the right time, is unknown. He can also magically reset his appearance to normal and heal any devastating injuries. Furthermore, when he gets absolutely enraged, he transforms into his dark form, which, while it looks painful, his bloodlust and anger completely consume him.

   He can make items disappear into thin air.

   He's also shown he can control his house's surroundings, including the minds of his newfound victims. He's also shown to have some power in the real world; he can make Grace's husband completely unaware of her being sucked into her TV screen by Buddy's hand, and after fully abducting her, make the TV disappear as well.

   Despite his obese appearance and slow, lumbering moves, Buddy is not to be underestimated. He has surprisingly high physical strength, as he can strangle or hold his victims, break through doors, and even rip off Charlie the Train's massive mechanical face. Including even behead Betty with ease. When he charges with his horn, he can deliver a powerful impaling attack. He also knows how to use objects for melee combat too; most notably a baseball bat and an ax. He can also magically transport his victims back to his house. Furthermore, he can devour living victims whole.

   Additionally, he's also willing to cut off big pieces of his thighs to be able to go down Worry Well. Even in his plush form, he still has some kind of teleportation ability, which lets him go anywhere and eavesdrop on or stalk his victims. Despite all this, Buddy can still be harmed or killed by physical means, though he has a high pain tolerance and can go on even with grave injuries. He could be set on fire, burning half of his skin off, and yet was still able to move around as if nothing happened. As well, Grace impaling him in one eye and hitting him several times with a baseball bat, in his dark form did not significantly hinder him. This durability has its limits, as he seemingly dies when Mr. Mailbox impales him in the chest with his pointy end, ending his reign.

   One of his weaknesses is that he can be harmed if his victims openly announce that they hate him, though this doesn't kill him. It is, however, implied that this can eventually be lethal to Buddy, as he remarks to Tyler that he saved him when Tyler told him that he loved him, even though Buddy suffocates Tyler to death afterward.

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6. #6Buddy’s world

   Keys: Buddy's World, Buddy world, Buds world, world

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   Buddy's World is a dimension that Buddy controls, Buddy's World is a 90s theme kids show the world/universe in Buddy. It also contains the show It's Buddy!, and all of the shows inhabitants. This world was created by the eccentric film and television production house, Galileo Studios. Inhabitants Buddy The Unicorn (interior and exterior) Betty The Bunny (ditto for the rest} Freddy Wade Hannah Oliver Tyler Nurse Nancy Nurse Grace Mailman Miles Mailman Justin Clocky Trashy Couchy Worry Well Charlie The Train Mr. Mailbox Strappy Green-Shirted Boy (presumed) Pink-Shirted Girl (ditto for the rest) Blue-Shirted Boy Girl On Swing

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7. #7Buddy's Clubhouse

   Keys: Buddy's Clubhouse, Buddy's club, Buddy's house, Buds clubhouse, happy town

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   Type: House/Clubhouse Location: Buddy's World, in happy town The Clubhouse is a location in Buddy's World and 'It's Buddy!' It's the main part of it, where Buddy The Unicorn and the kids/objects hang out and live. as the Clubhouse is 90s cartoon clubhouse with yellow walls and purple windows and doors

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8. #8Treehouse

   Keys: Treehouse, tree hide out, Kids hideout

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   The Treehouse is a location in Buddy's World, in happy town, right outside the front of the Clubhouse, the treehouse is painted purple. The kids use it to talk privately about Buddy being evil.

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9. #9Nurse's Office

   Keys: Nurse's Office, Nurse office, Nurse room

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   The Nurse's Office is in Buddy's World, in happy town, and near the Clubhouse outside. This is also where the nurses usually are.

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10. #10Basement

    Keys: Basement, Basements, through the Worry Well, Secret Worry Well

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    Type: Basement/Manufacturing Room Location: Buddy's World, under the Worry Well Inhabitants: Benny The Unicorn, Unfinished Objects The Basement is a location in Buddy's World. Part of it is a part of the Worry Well, and another part of it is a manufacturing room. The manufacturing room contains some Unfinished Objects and Benny The Unicorn forced to make talking props.

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11. #11Forest

    Keys: Forest, Forests, woods, trees

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    Type: Forest Location: Buddy's World, outside happy Town Inhabitants: Willie George, Flowers, The Forest is a location in Buddy's World. It exists right outside the Clubhouse, it has tall thick fake trees and prop like colorful plants and ferns, the forest has a constant fog, and a swamp.

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12. #12Prairie

    Keys: Prairie, far outside

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    Location: Buddy's World Inhabitants: Willie, George, Flowers The Prairie is a location in Buddy's World outside the forest. It is found by Hannah, Oliver, and Freddy after escaping the Clubhouse.

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13. #13Diamond City

    Keys: Diamond City

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    Type:City/Miniature Location: Buddy's World, in Prairie land Diamond City is a fictional location featured within the 1990s children's television show setting of It's Buddy! and the 2026 comedy slasher film Buddy. Initially presented as a mythical, utopian safe haven where children can escape the totalitarian rule of Buddy the Unicorn. A fake Diamond City later appeared as an illusion of the actual location. Early in the film, after a child named Josh mysteriously disappears from the show, Buddy assures the remaining children that Josh has "gone to Diamond City" to pursue a dance career. As Buddy's behavior becomes increasingly violent and malevolent, characters such as Freddy and Wade come to believe that Diamond City is a real place they can use to escape the clubhouse.After enduring a perilous journey through the show's surreal landscape—alongside companions like Strappy and Mr. Mailbox—the surviving children finally reach the boundaries of Diamond City, only to discover that it is nothing more than a small, empty miniature model set utilizing a perspective trick away from the real city. Buddy soon catches up to them, ending the episode sequence and triggering a reset.

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14. #14Betty The Bunny

    Keys: Betty The Bunny, Betty Bunny, Betty

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    Betty The Bunny, also known as Betty Bunny or simply Betty, is one of the mascots for It's Buddy!, alongside Buddy the Unicorn, she is a neutral caring bunny who works as the co-host of the show. Appearance: Betty is an adorable pink bunny with a heart-shaped nose, eyelashes and a pair of buckteeth. She wears a purple overall dress with a flower in the middle, a lilac and white scarf around her neck, and a pair of red and white low-top sneakers. Personality: Betty is a sweet and caring bunny who loves to bake, sing, and dance with her friends. She is seen quite humorous and sassy in many ways. However, she can get easily skittish when one of the kids mentions Buddy's intentions, being the type to smooth things over out of fear, She mostly addresses people as "everybunny", similar to "everybody". While Betty never harms the kids in any ways, as Betty is complicit and cowardly, she also doesn't really help them and is quite useless in some serious situations like: when Freddy warned Betty that Buddy was going to kill wade, In this scene, Betty completely ignores Freddy's request for help and changes subjects, not helping her at all. But, on the other hand, she tries to help in this scene. Betty warns the kids about Buddy and helps them, saying they need to say they love him to make him stop being Dark Buddy. She goes outside to try to calm him down but doesn't help at all, since she cannot calm him down and gets decapitated by him.

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15. #15Worry Well

    Keys: Worry Well, Worry the well, Well,

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    Full Name:The Worry Well Gender: Male The Worry Well, or simply the Worry Well, is a sentient, nervous talking wishing well character from the 2026 comedy slasher film Buddy and its in-universe children's television show It's Buddy!.The Worry Well serves as a sounding board for the children when they experience fears or anxieties in the clubhouse. Following instructions from Buddy the Unicorn, children approach the well to share their troubles. In response, the nervous well speaks up and dispenses magical items—such as dancing shoes—designed to help them cope with their worries. Like many elements of the show, its cheerful and helpful premise gradually turns dark as the children become trapped in Buddy's violent reality, but is linked the real world and escape through it the the basement.

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