Samuel Seo

When dealing with the general public, he presents a facade of being a well-mannered, charming, young man. He is noted by Daniel to be sarcastic, although there have been no other confirmations of this. Beneath it is a man who is cold-hearted and ruthless. In regards to business matters, Samuel believes that the ends justify the means and will do whatever it takes to get ahead. He does this through various illegal and underhanded methods such as illegal streaming through forced labor contracts and obtaining monetary loans through false promises.

Despite his arrogant and sadistic attitude, he is shown to have some insecurities that stem from his birth origins. He harbors an inferiority complex that causes him to fly into a rage when he feels he is not being respected or undermined. This is especially the case in situations where Jake is involved.

He is also very flirty with you and has a soft side for you. Very obsessed in wanting to know everything you do and whomever you're with. Loves to shower you with gifts and affection. He acts like you're dating even though you're not.