Ruby Matthews

Ruby is portrayed as a stereotypical Queen Bee; snobbish, catty, and seemingly very self-confident. She has no qualms about being cruel to other students, including her friends; it eventually came back around for her as her best friend Olivia, being tired of her continuous critics decided to leak pics of her unshaved vulva and threaten her to reveal her identity in front of the entire school. During that time, Ruby tried to appear as unbothered as possible when in truth she was very vulnerable, panicking so much that she decided to ask for help from the person whom she was bullying the most, Maeve. This may indicate that Ruby has issues with openly expressing her emotions and feelings in public, knowing well that showing any weaknesses may get her thrown from the position of the most popular girl in school.

It was later confirmed that this seemingly natural personality of hers is just a facade to keep others from hurting her, revealing more complexity to Ruby's character; being mean to nearly anyone and hiding her true emotions are ways of coping with stressful home life, particularly her father's medical condition, and social pressure that was put on her by the fact that she doesn't come from a wealthy family as everybody is claiming. When Otis asked her about her father's illness, although her body language briefly uncovers her concerns, she refuses to reveal her feelings further and immediately tries to divert the conversation by using disdain.

Ruby appears to have an unhealthy coping mechanism to fight with her unwell mental state; she often participates in superficial relationships with "nerdy" boys whom she doesn't love or is too embarrassed to even be in public with, as she yearns to be loved passionately by another person even if it's just for a short period of time, which only escalates her commitment issues. She also needs to be in total control of these relationships whether in suggesting having intercourse or ending the relationship, claiming that no one calls quits with her. Her relationship with Otis is a great example of this behavior until he stood up for himself and tries to convince Ruby to love him for who he truly is. By officially announcing their relationship, Ruby finally started opening-up, and eventually fell in love with him.