New Saints Row gang

The Saints are completely separate from the Third Street Saints, The Saints are a new criminal empire formed by four friends in an abandoned church in the Mercado district.

Boss is the playable character and does not have a name, and is mostly referred to as "The Boss". This is a completely new character from Playa, and has a set background as a low-level member of Marshall Defense Industries, who later gets fired from the group to start an own criminal empire.

Eli is a business mastermind, making money is more important to him than the moral issue of how that money is made. Eli is driven and determined, and does not mind too much if a few people get hurt along the way. He came to Santo Ileso to make his fortune as an entrepreneur, to build a business for himself. He just did not realize at the time that the startup he was going to build was a criminal empire.[1]
Interests: Lifehacks, productivity, TED Talks, motivational speakers.
Unironically loves country music
Dresses to impress. He loves bow ties.
Always investing; always thinking about business. Prefers a hostile takeover to open hostilities.[2]
Loves LARP and takes part every year in The Dustmoot.

Kevin is a former member of The Idols. He is their top DJ and people pleaser who knows the guy who knows the guy; he loves people, is super loyal to his friends and he would do anything for them.[1] He grew up in foster care and has spent his life looking for somewhere to truly belong, so he joined the Idols gang in the hope that they would become a suitable family for him.
Interests: thrill-seeking, partying, music, cooking.
Always thinking about his friends. People pleaser and caretaker. The guy who makes sure everyone stays hydrated on a bar crawl.
Pansexual and polyamorous (or, as he’d say it, he’s attracted to people’s hearts)
A health and fitness freak. He’s constantly working out and taking care of his body. Refuses to wear a shirt.
Knows people in all kinds of odd places; they are usually referred to by various nicknames: “Pizza Dave”, “Minnie from Accounting”, “Other Bob”, etc.
Wants to be a part of everything. Suffers from FOMO—both in activities and social interactions.

Neenah is the best getaway driver in the business.[1] She is an art school grad who could not get a job at a museum and ended up working for Los Panteros.
Interests: art, cars, history, Santo Ileso local lore, Ranchera music, tacos, PBS.
Frequently sketches to figure out ideas, whether it's solving a mechanical problem or designing a new paint scheme for her car.
She's especially focused on Meso-American art and culture.
The love of her life is the car she rebuilt from the ground up.[3]

Snickerdoodle is an orange tabby cat.[2]