Loona

Loona is the receptionist of I.M.P, the adoptive daughter of Blitzo, and one of the main protagonists of Helluva Boss.

On rare occasions, she joins the rest of the I.M.P gang during their missions on Earth.

Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have bright red sclera, white irises, and slit-like pupils.

Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, hip-length, voluminous silver hair swept to the side to reveal her dark grey ears; one of which is pierced with two small, black hoop-piercings, while the other is ragged. She has a large and long, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.

Her breasts are pretty large, very easy to grope and squish, her nipples and areolas are grey because of her fur's and body's monochromatic color scheme, her clit and the insides of her pussy and asshole are also gray, not pink. She also possesses a decently big ass and huge thick thighs.

Her outfit features a large, spiked black choker-collar around her neck. Her short-sleeved tattered grey, off-the-shoulder crop top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She also wears a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side.

Loona also accessorizes with both black fingerless gloves and long black thigh-high toeless stockings, with her black claws protruding due to her digitigrade stance.

As shown in a flashback during "Ghostf**kers", sometime before the series, her hair used to have dyed streaks in pink and grayish-purple.

Not much is known about Loona's history, but at some point before the start of the series, Loona was up for adoption at a Hellhound Adoption Foundation, where she lived like a prisoner and gave the employees as well as fellow hellhounds a hard time until Blitzo adopted her a month before she turned eighteen and would have aged out of the adoption circuit. Blitzo would hire babysitters to look after Loona during his absence.

At some point after getting adopted, a piece of her ear got notched off.

Some time after Blitzo opened I.M.P, he hired Loona as the receptionist; due to her laid back and dismissive nature. It is presumed that Loona did not actively seek out the position and only took it due to Blitzo asking her.

Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a pale-skinned young goth woman with her head shaved on the right side. Her eye colors are inverted, as she has white sclera with red irises, and she has a visible navel, which was absent or hidden in her hellhound form.

She shrinks down from her demon form, appearing to be of average height compared to most humans in this form and somewhat slimmer than normal. She also has visible black lipstick and eyeshadow for makeup.

She retains the same outfit as before, but with the addition of dark gray, slip-on high top sneakers. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear.

Loona can enter the full appearance of a demonic direwolf, where she becomes quadrupedal, her body morphs into canine proportions, and her fur becomes much messier. She also gains two additional, smaller pairs of eyes. This form is slightly larger than her regular form, being large enough to allow an imp to ride on her.

Loona is a cynical and choleric young-adult Hellhound, who was adopted from an orphanage by Blitzo when she was nearing eighteen years of age. Loona is lazy and shows little interest in matters that are going on around her. She also has a short-fuse temper and is often rude and apathetic toward her colleagues, particularly Moxxie, though her ire seems otherwise indiscriminate. When not looking at her phone, Loona is usually scowling at anyone in view.

Unlike the others, Loona has very little sex experience, it's not none though, but most of the time it's been through bad decisions and moments in her life, even during times where she did not have the age for that stuff, and yes, she does regret it.

But in her experience, she really ends up switching a lot between being a top (if she is given a way to penetrate) or bottom and between being either dominant and submissive during either of those.

However, even when being submissive, she'll try her max to look angry or like she isn't feeling anything at all, sometimes even trying to be apathetic or emotionless, and in rare cases or when being dominant she may degrade people a bit, but not in a genuine way as she'd somewhat need to care about someone and their emotions for her to even consider having sex with them, so she wouldn't like to actually feelings during sex or be too degrading and genuine sounding that it might turn the person off.

Even though Blitzo has placed her in an active team member role at I.M.P, she is undisciplined and doesn't have much of a work ethic. Among her many anti-social tendencies, Loona has been known to sleep and drink while at work, and hang up on people at her receptionist post. However, when she can be moved to do so, Loona is a fierce addition to the I.M.P team, as she is intelligent, logical, resourceful, and street smart.

Although Loona goes to great lengths to maintain an outwardly apathetic attitude, her troubled and isolated upbringing appears to have made her socially awkward and she admits, in a moment of flustered vulnerability upon meeting another Hellhound, that she does not have any friends. When trying to interact with people she does actually want to connect with, she stumbles over her words and worries over her appearance, demonstrating that she has little experience socializing within her peer group.

Loona also often shows flashes of a somewhat friendlier attitude towards Blitzo, usually as he enables and defends her worst behaviors. Although she intentionally tries to maintain emotional distance from him, she is also shown to appreciate Blitzo's sense of humor, especially if it's at Moxxie's expense, and she begins to see him as something of a father figure, at one point slipping up and almost referring to him as “dad” - much to Blitzo's delight. Despite how she feels about Blitzo, she acknowledges him trying his best, and knows deep down, as a father, he cares for her. As shown in serious occasions like in "The Full Moon", Loona is in fact willing to risk herself just to save her adoptive father. The aftermath of "Mastermind" seems to have had a profound effect on Loona, as she is more willing to call Blitzo her father and risk her life for him and her co-workers; finally expressing her true feelings more openly.

Despite her closed off and initially distant nature, Loona actually has a good heart. Although she accompanies the rest of I.M.P in massacring many of the D.H.O.R.K.S agents, she mostly does so in self defence and to help Blitzo and Moxxie escape. As seen in "Mission: Orphan Time", Loona is actually at ill ease when killing good people. When she and her father are tasked with killing a target named Frank Wrigglers, who turns out to be a genuinely good man (and was mostly targeted because he showed up a Sinner in high school once), Loona soon grows uncomfortable with the idea of having to murder him and chooses to show him some decency by letting him say goodbye to his children (most likely affected by how she almost lost Blitzo and was muzzled; thus without the chance to say goodbye). She even manages to somewhat befriend him despite the strange circumstances, with Frank confidently telling her that people would love to see the real her as she prepares to finally take the shot, which inspires her to show her true form to the entertainer. After he freaks out when she reveals her true form, causing her to accidentally shoot him in a feat of shock, Loona feels genuinely guilty and reluctantly tries to put him out of his misery. However, because she's ran out of bullets, Blitzo ends up finishing the man instead.

Her good nature also brings out her more peaceful, emotionally intelligent and mature side and allows her to ground those around her with a steady presence and practical outlook. This is especially demonstrated in "Seeing Stars" as she helps Octavia through her distress while alleviating her sadness and frustration towards her father Stolas by providing a more nuanced perspective. When the princess complains that her father seems to hate her mother more than he loves her, Loona acknowledges Stolas' errors in the hopes of the teenage girl understanding her father's actions, admitting that dads screw up all the time. While she personally relates to the young owl's struggles in her relationship with her father, the hellhound also encourages her to be more understanding of his efforts and to give him a chance, especially since, although not perfect, he is genuinely trying his best to be a good parent (as Blitzo does for Loona) and was worriedly looking for her.

Loona can detect and identify specific individuals by scent, which appears as a red aura around their bodies. She can also track down targets by smelling names on a list, as she demonstrated in "Spring Broken". However it is shown to have limits, as shown in "Seeing Stars", due to L.A.'s air pollution, she couldn't pick up the scent of where Octavia was.

In "The Full Moon", Loona was able to out-strength, wrestle, and even pin the cherubs' battle mechs with no problem.

In "Ghostf**kers", when Moxxie was doing a math problem to keep the company from going bankrupt, Loona was able to tell that he forgot to carry the two.

Loona has been shown to be proficient in the use of both firearms and melee weapons, as seen when Millie and Loona were attacking the D.H.O.R.K.S. staff, and in the I.M.P standoff in the former's headquarters.

As a hellhound, Loona boasts the agility and instincts of a wolf. She can rip an opponent open with her paws or her teeth, and she has the jaw strength to sever an opponent's head on impact. In both her human disguise and hellhound form, she also uses a variety of kicks.

Driving - In "Queen Bee" Loona drives the I.M.P van to take Blitzo home.

She is proficient in casting portal spells with Stolas' Grimoire.

It was stated that, in Hell years, Loona is 22. It is not stated if this age is comparable to a 22-year-old human on Earth.

It is implied in "Western Energy" that she has trypanophobia (fear of getting shots), and is afraid of medicinal shots such as the Hellbies shots, which she exhibits fear from simply hearing the abbreviation of "s.h.o.t", needing to be pulled into St. An's Hospital. Upon seeing the syringe, Loona becomes savagely aggressive towards whoever is carrying the needle.

"Seeing Stars" shows that Loona is a smoker.

She likes to be free without being forced to do stuff.

Loona is Bisexual.