★~Helluva Boss~★

Hell is the supernatural realm of demons. It is inhabited by a population of indigenous hellborn (demons that were born in Hell), and sinners (Humans who have died and have had their souls sent to Hell).

The atmosphere is presented as perpetually choleric, disorderly, and noxious, though capable of supporting carbon-based lifeforms. Hell's geography is divided into Seven Rings, as first revealed by the lyrics in "You Will Be Ok". Each ring possesses its unique atmosphere, such as the Pride Ring possessing a permanently red sky, and the Lust Ring which has a blue sky.

Hellborn demons have the ability to traverse across any of the rings, made easily accessible via an extensive elevator network, whereas sinner demons are confined to the top-most ring, the Pride Ring, by methods and reasons unknown.[2]

Hell's society is incredibly chaotic due to the unstable and hostile disposition of its populace. There aren't many rules in the world as it's kind of like a free-for-all and in constant anarchy, but despite this, the inhabitants of Hell have their law system, and there are rules set in place by the Angels and Hell's royal family.[3] The realm also appears to be capable of providing and maintaining rudimentary public services, evidenced by the appearance of firefighters in the episode "Murder Family" of Helluva Boss.

Within Hell's civilization, there exists a crude form of hierarchy[4] defined by power,[5] with all of Hell being ruled by a king, the fallen angel Lucifer Morningstar, whose daughter and heir apparent is Princess Charlie.[6]

The levels of this hierarchy are broken up from top-to-bottom as follows:[7]

Lucifer Morningstar - The King of Hell Charlie Morningstar - The Princess of Hell, heir apparent to Hell's throne The Seven Deadly Sins - Demons who embody one of the seven deadly sins The Ars Goetia - Hellborn Demons with royal and noble status Overlords - Demons who wield considerable power/influence Sinners - Immortal Demons who were once humans on Earth, having sinned, were damned to Hell Hellborn demons - Succubi, Incubi, and other species of demons native to Hell Imps and Hellhounds - The bottom of Hell's society Even though the Seven Deadly Sins are on the same level of hierarchy, there seems to be at least some hierarchy between them; Lucifer, being a Fallen Angel and the King of Hell, has authority over, and is ranked separately above the others, however, with his absence, Satan fills in as the leader, showing that Satan has more influence and authority than the other five.

The Ars Goetia also seem to have a hierarchy of their own, as they possess kings of their own, such as Paimon, princes such as Stolas and Vassago, and others with noble titles, such as marquis Andrealphus.

The Pride Ring suffers from mass overpopulation which Exorcists from Heaven attempt to solve through the exterminations, which is a mass genocide of its inhabitants. These are conducted primarily to reduce Hell's sinner population and prevent uprisings, leaving Hellborn denizens unharmed as per an agreement Lucifer made with Heaven's leadership. Charlie aims to stop this by giving sinners a chance to rehabilitate and redeem themselves by checking into her hotel and later ascending to Heaven.

It is currently unknown where exactly former exorcist angels, such as Vaggie, would fit in the hierarchy. Despite its chaotic environment, Hell has laws and rules of its own known as "demon law". These rules and laws are enforced by demon royalty, such as the Morningstar family, and the Seven Deadly Sins, most notably Satan, the Sin of Wrath. Demons who break these laws will face trial and punishment.

Known Rules and Laws Sinners are unable to leave the Pride Ring. Sinners can advertise media outside the Pride Ring, however. Lower-class demons, such as imps, cannot steal and/or use magical items from high-ranked demons (ex. Stolas' grimoire) for undocumented personal use, such as illegal travel to the human realm, even if the owner allows them to do so. The only known exception of this law is the usage of Asmodeus' Asmodean Crystals, which can be used for documented use and allow legal travel to the human realm. The assassination or assault of a member of demon royalty is illegal and severely punishable by law. Betrayal from a member of demon royalty (ex. the Ars Goetia) is considered treason. It is unknown whether a betraying royal could face a death penalty or will only receive a different punishment due to Hell's elitist views and beliefs. Demons, such as succubi, are allowed to travel to Earth for work or other reasons as long as they do so legally and do not cause any trouble on Earth that causes any environmental or supernatural effects (ex. mutating a catfish into a giant monster). Demons are required to have a human disguise when they're on Earth, as implied with how Verosika threatened to get I.M.P in trouble and how Loona reprimanded them for going to Earth without human disguises in "Spring Broken". The only exception of this rule is on Halloween, where demons can travel to Earth without human disguises, as humans will believe they're in costumes. As of now, it is unknown if Sinners can face consequence for breaking demon law, as Hellborn demons are, so far, the only demons shown to face consequence. It is also unknown if the exemption of Hellborn demons from the Exterminations fit as a demon law due to it being an agreement between both Heaven and Hell.

A species of demons known as Reapers act as the law enforcement of Hell. Additionally, demons of other species can work as Hell officers alongside Reapers.

Certain laws that apply on Earth appear to apply in Hell as well, as shown in the Greed Ring in "Exes and Oohs", robbing a bank is illegal and can lead to jail time, though the specifics of jail time and the law in hell are unknown. Known Locations Pride Ring Pentagram City Uptown Hazbin Hotel Downtown Clock Tower Heaven Embassy Cannibal Town Rosie's Emporium Entertainment District V Tower Porn Studios (non-canon) The Black Dot Industrial District Doomsday District 666 News Studio Klub Kaiju Club Hell 666 Consent [club] Pot Shop Devil's Diner Mimzy's Club Killer Club Nightmare Night Club Evil Donuts The Red Room Cocktails Jackpot Hotel Radio Hacks Imp City I.M.P Headquarters Stolas' mansion Richest Cup Andrealphus' mansion Wrath Ring Millie's hometown Rough n' Tumbleweed Ranch Lin and Joe's house Harvest Moon Festival arena Moxxie's hometown Hideaway Motel Striker's mine shaft Unnamed gas station Gluttony Ring Beelzebub's mansion Greed Ring Loo Loo Land Notamafia Town Crimson's mansion Mammon Theatre Ransom City Lust Ring Ozzie's Asmodeus' Tower Asmodeus' factory Cocks Comb Resort Sluts R’ Us Unnamed candle shop Unnamed BDSM shop Envy Ring TBA Sloth Ring St. An's Hospital Wet Dreamsville Unspecified Lu Lu World

Sexuality: Pansexual Species: Imp Demon Gender: Male Appearance: Blitzo is quite tall for his species, and sports a harlequin-like aesthetic. He has red skin with white burn marks of various sizes that cover parts of his forearms, chest, and his tail, as well as most of the right side of his face. His irises are red and he has a heart-shaped skull symbol on the center of his forehead.

Blitzo has fairly broad forearms and hands, and a long narrow head, out of which extends large, curved, black and white striped horns. He has black spines on his head and upper back, as well as on his tail. His tail ends with a triangular point that has a black spot at the tip.

He has pointed feet with boot-like heels which are shown to have black on the heels and toe areas.

Blitzo wears a tattered slate gray collared coat with red buttons down the breast, black knee-high boots matching the shape of his feet, and elbow-length black fingerless gloves featuring large, rounded yellow decorations on the upper side of them. In "The Full Moon", the yellow decoration on his left glove is infused with his own Asmodean Crystal. Blitzo also wears a red skull charm around his neck.

In "Exes and Oohs", Blitzo is shown to wear boxers with horses on them.

As shown in "The Full Moon", Blitzo has red gums. Personality Blitzo is a bombastic, big-talking, and sardonic imp. He is high energy and career-focused, having recently started his own company, something that's noted to be rare for an imp to achieve.

He is very invested in the company's success and willing to make many personal sacrifices to achieve it. However, despite his enthusiasm to break out of the lowly social position his species is assigned in Hell. He is also, in many ways, wildly unprofessional and scattershot in his methods.

Despite his status as his company's sole director, he can frequently behave in ways that are immature, self-absorbed, and even disrespectful towards his employees, affecting their level of respect for him.

He is also willing to be manipulative in some questionable ways, sleeping with the married Stolas, initially in order to "borrow" his grimoire, the key element allowing him and his employees to fulfil contracts to assassinate people on Earth.

Underneath Blitzo's powerful drive to succeed at all costs, however, is an emotionally troubled imp, one who is dealing with the repercussions of a checkered past, that has left many people he once knew, and is implied to have cared for, hurt and actively bitter towards him. Deep down, covered by his bluster, Blitzo is haunted by these ghosts and makes a habit of running from, rather than facing, his current problems in reaction.

He struggles with genuine emotional connection, and appears to crave the idealized healthy relationship dynamics of his married employees, Moxxie and Millie, who he regularly spies on while they're in private, as well as the affection of his surly adoptive daughter, Loona.

Blitzo is slightly more at home and focused when on the ground on assassination missions, as he is murder-savvy and can be gleefully sadistic with his targets, having minimal restraint in the more brutal killings. When push comes to shove in high danger and combative situations, Blitzo is also fiercely protective of his friends and family. Abilities Weapon proficiency - Blitzo is a sharpshooter and extremely proficient with a variety of weapons. He favors firearms and is often shown brandishing his personal golden percussion pistol. Disguise - Blitzo, alongside Millie and Moxxie, have a wide variety of costumes they can use to blend into the human world. Flexibility - Due to working at his family circus since he was a child, Blitzo shown amazing flexibility and it’s able to help him in battle and missions. Manual driving - In "Western Energy", Blitzo is shown to shift gears in the I.M.P van, meaning he knows how to drive a manual vehicle transmission.

Appearance: Moxxie is an imp with red skin and white freckles on his cheeks. His white pointy hair leads up to his curvy black and white striped horns. He also has yellow sclera with black slit pupils.

He has a long red thin tail with a quadrilateral barb at the end, as well as lanky digitigrade legs ending in what appears to be cloven red hooves, reminiscent of artiodactyls.

Moxxie's usual outfit consists of a navy-black coat with red buttons and white cuffs, black pants a white shirt that has a black turtleneck, a large red bow-tie, and fingerless gloves.

Personality: Moxxie is the I.M.P's weapon specialist; and as such, has a vast knowledge of weapons and often brings a variety of them along during jobs.

He is often the most vocal and realistic of the employees regarding the company as a whole despite its dysfunctional environment, and is bullied consequently. Despite being a murder-for-hire imp, it seems Moxxie is queasy with unnecessary killing beyond their targets, and uncomfortable with the idea of killing targets who have families, and attempts to give people second chances, as seen in "Murder Family".

He is shown to be insured about himself since he's not physically strong since Striker, Lin, and Joe, were giving him a hard time since they believe physical strength is what makes a person strong. Moreover, he is an imp who is easily annoyed and rather clumsy, as he trips over their ritualistic book on the way through the portal to the living world.

Moxxie is also shown to have a comical side, as when he talks about killing an entire family, he claims it might be alright if it was just a shitty dad or a mob family, saying "that's understandable" in an accent.

When finding out Blitzo used to date Verosika Mayday, he asked if she had suffered blindness or brain damage, implying that a pop star such as her wouldn't date Blitzo unless they had some form of disability.

When intoxicated, he loses all common sense and becomes quite delusional, as shown when he asks Millie why she has "four heads", and high-fived her instead of grabbing her hand when he needed saving. He also is shown to become increasingly flirtatious with her when drunk.

Abilities: Earthly fire immunity - As shown in "Unhappy Campers", Moxxie is completely unharmed by the effects of human world fires. Skillset Musical talent - Moxxie is a gifted singer and guitar player. Bilingualism - In addition to English, Moxxie is also fluent in a little Yiddish. Acrobatics - Moxxie is nimble and agile in terms of fighting, as he swiftly dodged all the arrows shot at him while swinging away on a strand of rope to intervene in Keenie and Millie's fighting. Songwriting - Moxxie is able to compose music, having written "Oh, Millie" in honor of his wife. Weapon proficiency - Moxxie is proficient in the use of several weapons, most especially sniper rifles. Disguise - Moxxie can utilize multiple outfits to pass on Earth. Cooking - Moxxie is shown to be good at cooking. Climbing - TBA Swimming - TBA Diving - TBA

Appearance: Millie is a short imp with red skin and pear figure body with a long devilish tail. She has a pair of thin white-striped black horns and short charcoal-black hair in a messy bob cut with bangs. Her eyes have yellow sclera and long, thick eyelashes protruding from them, with a small beauty mark under the right eye. Her front teeth have a gap as well.

She also has a black heart tattooed on her right shoulder, and makeup which consists of shimmering dark red eyeshadow, thick black mascara, and black lipstick on her lips. She also has two white spots on her upper right arm, one on her upper left leg, two on her tail, and one on the tip of her tail.

Millie's attire is all-black with a tint of yellow, which consists of a black choker around her neck, a black cold-shoulder, slightly midriff-baring crop top with the straps being held by two golden-yellow buttons, black fingerless gloves, black torn denim-pants and black toeless footwear, which exposes her hoof-like toes.

Her wedding photos and in a flashback during "Ghostf**kers" shows that Millie used to have longer hair, with the same flashback depicting her sporting a high ponytail held by a burgundy hair tie.

During said flashback, she appeared to be more slender, and used to wear more Western-style clothing which is that of a burgundy, leather jacket-like crop top with gold-like cuffs, gold-yellow studs on the popped-collar, and some parts of the upper-section being colored black, two-toned purple jeans with tassels and a burgundy baldric strap around her left thigh, and small black heeled boots with red toes. She still sports her choker and gloves.

Personality: Millie is a very lively and cheerful individual. Often with a smile on her face and rarely standing still, she is a clear extrovert and is not afraid to speak her mind. This is regardless to whether it's expressing her excitement or flipping off a co-worker.

As the bruiser for I.M.P, she is shown to enjoy her job. Her meek exterior appearance belies a tough and very violent skillset. This is highlighted during a conversation Millie once had with her mother and sister. According to Moxxie, she is aggressive in "the sack" as well as her job. In "Murder Family", she appeared to be very unsympathetic about killing a possibly innocent target, only caring if it was what their client wants, showcasing her dedication to her work, and her ruthlessness. Furthermore, she is also shown to be somewhat defensive of her work, expressing annoyance whenever anyone implies that freelance work doesn't pay well.

She cares very much about her husband and her family, and she and Moxxie absolutely adore each other, acting very affectionate and protective of one another. She has a childlike fondness of Loo Loo Land, triggered by familial memories of going there as a child, and gets easily excited by all the merchandise.

Millie will become vicious and violent whenever someone harms Moxxie, to the point of going feral. Her violent streaks can often result in her getting carried away to the point of mindlessly attacking a perceived target, allowing her rage to override common sense, as evidenced by her mother's scolding her for allowing herself to be overcome with rage when she fought Striker. These rage states may leave Millie vulnerable to a more skilled opponent, as showcased by Striker incapacitating Millie in spite of her ambushing him.

In "Unhappy Campers", it is revealed that she has some issues about how she sees herself, confessing how she sometimes does not feel appreciated enough and how she wants to be seen more than just a "killing machine", stating how it feels nice to feel important and hear the cheers and applause of people every once in a while rather than the occasional screams of agony from her victims. In "Ghostf**kers", she had once suffered from insecurity over how she feels like she's seen as a "Wrathian who's only good for their muscle" until she met Blitzo who changed her life for the better.

Unlike her husband, Millie seems to be not much bothered by Blitzo's constant attempts to become their "third", even if sometimes she wants to be alone with Moxxie. In "Ghostf**kers", it's revealed that, unlike most others, Millie doesn't see Blitzo as someone who messes with others' lives, as it was thanks to him that she got a better life than the one she had, including falling in love with Moxxie and marrying him. This leads Millie to be the only one to be able to snap Blitzo out of his depression after the latter's falling out with Stolas.

After finding out in "Sinsmas" that she was pregnant, Millie breaks down crying after confiding in her sister, showing that beneath her tough and optimistic exterior she still has vulnerable moments that she only selectively displays to.

Abilities: Earthly fire immunity - As shown in "Murder Family", Millie is completely unharmed by the effects of human world fires. Weapon proficiency - Millie is skilled at using melee weapons, such as a giant battle-axe, to eliminate targets. Like her husband, she's also adept at using firearms, and she can also create makeshift weapons on the fly, such as when she made a Molotov cocktail to throw at the Catfish Monster. Closed combat - Millie is highly adept at close combat in terms of raw strength, she is able to dismember armed human and eldritch opponents in hand-to-hand combat, being strong enough to force the jaws of a building sized monster open, or crush a human's skull with her thighs. Her actual close combat tactical skills are questionable, as she has been defeated by skilled or advantageously positioned opponents in melee combat on several occasions. Swimming proficiency - She is seen to be adept at swimming as shown in "Spring Broken". Volleyball-playing - Millie has proficient skills in volleyball, allowing her to make a perfect strike despite fracturing a camper's skull. Banjo-playing - Millie has some experience with playing the banjo considering that she was raised in Wrath Ring in a farmlands. Guitar-playing - In addition to her banjo music, she can play guitar music. Drum-playing - Talented in music, Millie can play the set of drums like a professional. Juggling - Millie was able to juggle five axes during her performance in Camp Ivannakummore. Singing - Like Moxxie, she has a habit of singing whenever she gets very excited. Driving - Millie has driving skills that is essential for her work, and can even drive aggressively when she crashed into the wedding between Moxxie and Chazwick Thurman. Intelligence - In "Unhappy Campers", she was able to deduct that Counselor Jimmy was the culprit behind the murder of a client due to his shifty appearance and possession of money, drugs, and a drill. In "Mission: Antarctica", when she examined the marks on the seal's corpse, she identified them as non-bullet-inflicted scratches and bite marks, deducing that the seal wasn't running at her, Blitzo, and Moxxie, but was running away from whatever attacked it. She also possessed some knowledge regarding Blitzo's Asmodean Crystal, saying that because its from Lust it shouldn't be forced but "treated right" and caressed to work. In "Ghostf**kers," Blitzo commends Millie for her intellect in a flashback and she was able to figure out who the culprit was in the One Star Wonder hotel murders.

Sexuality: Bisexual Species: Hellhound Demon Gender: Female Age: 22 (Hell years) Loona is the receptionist of I.M.P, the adoptive daughter of Blitzo, and one of the main protagonists of Helluva Boss.

On rare occasions, she joins the rest of the I.M.P gang during their missions on Earth.

Appearance Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have red sclera, white irises and slit-like pupils, and she wears grey eyeshadow and black winged-eyeliner for makeup.

Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, voluminous silver hair swept to the side to reveal her dark grey ears; the left of which is pierced with two small, black hoop-piercings, while the right is ragged. She has a large, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.

Her outfit features a large, spiked black choker around her neck. Her tattered grey, off-the-shoulder crop-top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She also wears a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side.

Loona also accessorizes with both black fingerless gloves and black thigh-high toeless stockings, with her black claws protruding due to her digitigrade stance.

As shown in a flashback during "Ghostf**kers", sometime before the series, her hair used to have dyed streaks in pink and grayish-purple.

Teenager As a teenager, she appears very largely similar to her current appearance, except she had more hair on her head that was messier, and the spot where her right ear is ragged as an adult used to have two black hoop earrings in it just like her left ear, implying it was possibly ripped out that way.

She also wore a different outfit back then; while she still wore her choker and gloves, she instead wore an off-the-shoulder dark red sweater with a black skull on the front, along with waist-length black distressed toeless stockings.

Human Disguise Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a goth teenager. Her eye colors are inverted, as she has white sclera with red irises and her navel is now exposed, which was absent in her hellhound form.

She shrinks down from her demon form, appearing to be of average height compared to most humans in this form and somewhat slimmer than normal.

She retains the same outfit as before, but with the addition of black thigh-high socks and high-top sneakers and black lipstick. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear. Her head is shaved on the right side.

Feral Loona can enter the full appearance of a demonic wolf, where she becomes quadrupedal, her body morphs into canine proportions, and her fur becomes much messier. She also gains two additional, smaller pairs of eyes. This form is slightly larger than her regular form, being large enough to allow an imp to ride on her.

Personality Loona is a cynical and choleric young-adult Hellhound, who was adopted from an orphanage by Blitzo when she was nearing eighteen years of age. Loona is lazy and shows little interest in matters that are going on around her. She also has a short-fuse temper and is often rude and apathetic toward her colleagues, particularly Moxxie, though her ire seems otherwise indiscriminate. When not looking at her phone, Loona is usually scowling at anyone in view.

Although, Blitzo has placed her in an active team member role at I.M.P, she is undisciplined and doesn't have much of a work ethic. Among her many anti-social tendencies, Loona has been known to sleep and drink while at work, and hang up on people at her receptionist post.

Although, Loona goes to great lengths to maintain an outwardly apathetic attitude, her troubled and isolated upbringing appears to have made her socially awkward and she admits, in a moment of flustered vulnerability upon meeting another Hellhound, that she does not have any friends. When trying to interact with people she does actually want to connect with, she stumbles over her words and worries over her appearance, demonstrating that she has little experience socializing within her peer group.

Loona also often shows flashes of a somewhat friendlier attitude towards Blitzo, usually as he enables and defends her worst behaviors. Although she intentionally tries to maintain emotional distance from him, she is also shown to appreciate Blitzo's sense of humor, especially if it's at Moxxie's expense, and she begins to see him as something of a father figure, at one point slipping up and almost referring to him as “dad” - much to Blitzo's delight. Despite how she feels about Blitzo, she acknowledges him trying his best, and knows deep down, as a father, he cares for her. As shown in serious occasions like in "The Full Moon", Loona is in fact willing to risk herself just to save her adoptive father.

When she can be moved to do so, Loona is a fierce addition to the I.M.P team, as she is intelligent, logical, resourceful, and street smart. At times, she also demonstrates a softer side to those, such as Octavia and Stolas, who need help.

Abilities Feral transformation - Loona has demonstrated the ability to transform into a large, quadrupedal demon wolf form. Human disguise - Loona can take on a convincing human appearance to disguise herself in the living world. It can be used anywhere and at any time, including in hell as shown in "The Full Moon". Superhuman smell - Loona can detect and identify specific individuals by scent, which appears as a red aura around their bodies. She can also track down targets by smelling names on a list, as she demonstrated in "Spring Broken". However it is shown to have limits, as shown in "Seeing Stars", due to L.A.'s air pollution, she couldn't pick up the scent of where Octavia was. Enhanced strength - In "The Full Moon", Loona was able to out-strength, wrestle, and even pin the cherubs' battle mechs with no problem. Intelligence - In "Ghostf**kers", when Moxxie was doing a math problem to keep the company from going bankrupt, Loona was able to tell that he forgot to carry the two. Skillset Weapon mastery - Loona has been shown to be proficient in the use of both firearms and melee weapons, as seen when Millie and Loona were attacking the D.H.O.R.K.S. staff, and in the I.M.P standoff in the former's headquarters. Combat skills - As a hellhound, Loona boasts the agility and instincts of a wolf. She can rip an opponent open with her paws or her teeth, and she has the jaw strength to sever an opponent's head on impact. In both her human disguise and hellhound form, she also uses a variety of kicks. Driving - In "Queen Bee" Loona drives the I.M.P van to take Blitzo home. Spellcasting - She is proficient in casting portal spells with Stolas' Grimoire.

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