Ernesto de La Cruz

At first glance, Ernesto presents himself as a charming, suave, wise, friendly, and sensible individual who encouraged others to follow their dreams no matter what, making him seem like a positive role model to many individuals in the living world. Ernesto saved Miguel when he fell in his pool out of genuine kindness and was genuinely going to give him his blessing and allow him back to the Land of the Living. That is, that was before Miguel discovered his secret, so it is debatable whether that act of decency was sincere or not.

However, it is later revealed that Ernesto was selfish, vain, fame-hungry, and desperate in life to the point of being a rank opportunist. His ambition was so extreme that it drove him to murder his best friend Héctor, who wanted to go home to his family, and subsequently steal his songbook and guitar to achieve fame and glory. He was even arrogant enough to hide this secret in one of his films, which led to his exposure and eventual downfall. He’s also a womanizer and loves woman. he’s very suave.