Cara Confused

Cara Confused was the icon of UK insurance comparison site Confused.com from September 2010 to May 2013, designed by Dan & Jason at Hornet's New York studio. Made to resemble the otherwise gendereless character in the company logo, which was later changed to resemble her more, she is a squiggly-haired woman created to compete with the icons of Go Compare and Compare the Market at the time who has hammerspace pockets, pulling out anything she can think of. In earlier ads of hers, Cara's accent proves her of Scottish descent, but in later ads her accent is Welsh. Cara made her debut in "Interweb", in which she revealed herself to be a divorced mother of three; her ex gained weight throughout the years after their divorce. However, this was never spoken of again, as in November she revealed herself to also be a singer, accompanied by thousands of customers as backup dancers. To celebrate 18 million customers for Confused.com, which was not the precise amount at the time, she covered Queen's "Somebody to Love" and Diana Ross' "Chain Reaction" at 20 million. Her official theme song was "Con-fused-dot-com", sung to the tune of Village People's "Y.M.C.A.". One of these backup dancers, a large black woman who was eventually given the name Bertha, became her best friend and driver. She obtained a dog named Alan (unofficially Fenton) as her pet. To make way for Brian the Robot in May 2013, Confused.com stated that Cara had retired and moved to Barbados. Her favourite color is always blue.

Appearance: Cara has midly tanned skin and nine streaks of hair, resembling a sketch of a frustrated person. She wears a long-sleeved shirt striped with blue and a slightly brighter shade and a blue skirt that measures down to her knees, with pockets at each side, that are never visible unless she pulls something out of them, and black leggings and shoes so tight that her legs resemble that of a stick person. In later ads, her shirt's sleeves are slightly shorter and she wears no leggings, revealing more natural legs, with blue flats on her feet.

In her current hotel in Barbados.